(WIP) Reshaping Learning: The Edtech Revolution in the Post-COVID Era

The landscape of education technology (Edtech) has been radically transformed in the wake of the COVID-19 pandemic, with seismic shifts in how educational content is delivered and consumed. As traditional learning environments were disrupted, there arose an unprecedented reliance on digital platforms, catalyzing a period of intense growth and innovation in the Edtech sector. This has compelled both established entities and emerging challengers to continuously re-evaluate and realign their offerings with the evolving market demands and technological advances.

In this article, we delve into a comprehensive analysis of key Edtech players post-COVID, examining critical aspects such as their market positioning, product offerings, technological adoption, and unique selling propositions. This investigation seeks to uncover the dynamism of the Edtech industry and to discern the strategies that have propelled certain companies to the forefront of this competitive domain.

Scaler Academy

Basic Analysis

####Ownership Structure

####Marketing Breakdown

• 90% of ad spends → Full stack
• Youtube, GDN and are primary source of traffic
• SEO
• Youtube, and Linkedin as organic social media

####Investors

####List of Acquisitions

####Site’s traffic by country

####Engagement

####List of Products

Module 1 & 2 - Rs. 59,999 (https://web.archive.org/web/20220123191709/https://www.scaler.com/edge/#payment | | | Scaler Plus | June 2020 | Shut down (Around April-May 2021) | Scaler Plus is a tech leadership curriculum built for mid-tenure techies with 3+ years of work-experience that have the potential to be future CTOs and entrepreneurs | Untitled (https://www.notion.so/5bca9ae9242440a0a9ed35792c0bb98a?pvs=21) | Software engineers with a minimum of 2 years of experience  | 6-9 months | INR 2.50 Lakh (https://web.archive.org/web/20210410193940/https://www.scaler.com/plus/ | | | Scaler Data Science & ML | August 2021 | Ongoing | Program for engineers looking to get specialised in Data Science and Machine Learning. | Untitled (https://www.notion.so/3d7e8691bc7246cca6d3a6c3fc47183a?pvs=21) | Software engineers with a minimum of 1 year of experience | 11 months | INR 2.99 Lakh (Source: https://www.studocu.com/in/document/university-of-mumbai/computer-network/scaler-data-science-machine-learning-brochure/31566868) | | | Scaler Forever | Sept 2021 | Shut Down (Tested 5-6 months as a beta before shutting it down) | Subscription-based upskilling program for tech professionals | Untitled (https://www.notion.so/a8b78051384d4b1980bb13fbb5844112?pvs=21) | Anyone can join | Ongoing | INR 69,999/year or INR 8,999/month (https://web.archive.org/web/20220313084525/https://www.scaler.com/forever/; please disable JavaScript to visit this page) | | | Scalerverse | May 2022 | Announced; yet to be launched publicaly | Co-living spaces that provide ready-to-move rooms/beds, community building, for Scaler trainees, teachers and mentors | - | - | - | | | | Scaler Neovarsity | Aug 2022 | Ongoing | Online Master of Science in Computer Science, offering specialisation in Software Engineering, Artificial Intelligence & Machine learning; partnered with Woolf University. | Untitled (https://www.notion.so/5250c414e0cf4e4c83abef98dcddff85?pvs=21) | Working professionals with an Undergraduate Degree & 1 year of work experience | 18 months | INR 4 Lakh (Source Scaler https://www.studocu.com/in/document/nitte-deemed-to-be-university/computer-organization/scaler-neovarsity-curr/34542661) | 51 (Feb 2023) (https://woolf.university/colleges/9b17f5ce-1078-4fdf-aec0-02bf4ecfb0a6) |